Uproad:
Modern Toll Payment
Uproad provides flexible toll payment solutions for frequent and infrequent drivers across the continental US.
Overview
Uproad by Kapsch is a mobile toll payment app that allows drivers to pay tolls across various toll roads in the U.S. without the need for a traditional transponder. The app has real-time toll cost tracking, automatic payments, and account management, making toll payments more convenient and hassle-free. Uproad is designed to work with multiple tolling agencies, helping users avoid fines and delays by ensuring timely toll payments.
the challenge
results
Our work on the Uproad app led to significant improvements in user engagement, retention, and overall product performance. Through a data-driven approach, we achieved a 2.5x increase in user activation rates.
Infrastructure upgrades, including automation and data pipeline enhancements, improved compliance and operational efficiency. These efforts resulted in a scalable, user-friendly toll payment solution that successfully positioned Uproad in the B2C market.